What is E-E-A-T: How to Master E-E-A-T Guidelines?

On August 1, 2018, Google carried out a very important update in SEO that has finished the top-ranking career of a lot of major and branded websites.

It was a significant and amazing shift towards content that showed higher expertise, authority, and trust: E-A-T, as it was then called.

Another extra E for Experience was added in late 2022 to completely figure out the idea of ‘expertise’ to add the first-hand experience, finishing the E-A-T abbreviation.

We previously saw this abbreviation when Google’s Pursuit Quality Rules were spilled in 2014. In any case, with Google’s true 2020 delivery, we currently know exactly how fundamental E-A-T is. So this year, E-A-T is set to be an immense arrangement — our SEO Service getting your website to conform to research’s E-A-T most fundamental variables.

Google expresses that E-E-A-T is among the main 3 factors for Page Quality. Along these lines, if you haven’t been focusing on E-E-A-T content previously, you ought to begin doing so right away.

What E-E-A-T stands for?

 E Stands For Experience

E Stands For Expertise

A Stands for Authoritativeness 

And

T Stands For Trustworthiness

 

But

What is E-E-A-T?

It is a structure used by Google to analyze the nature of content on sites. E-E-A-T is a fundamental part of Google’s search algorithm, as it figures out which page or post ought to rank higher in the search results based on the quality of the content and trustworthiness.

 

Note: I will write a detailed article on YMYL later.

Benefits of Following E-E-A-T Guidelines

Those websites that follow the E-E-A-T guidelines for their content can easily get the following benefits:

• • Higher Google search rankings.

• • Can easily gain social shares and backlinks due to their quality and engaging content.

• • Easily appear in the featured snippet.

• • Will see the wow increase in behavioral insights. 

Now, let’s explain 

 

How to Master EEAT Guidelines? 

Experience

Remember, when Google says “Experience”, it means the masterpiece of content written by humans with first-hand experience with the topic on which the content is going to be published.

In the current digital era, where artificial intelligence-generated content is gaining popularity, there, the value of experience is becoming more crucial. 

That’s why Google has added another “E” known for “experience” in its guidelines.

It is very important to have an experience with the subject on which you are going to write. 

AI tools that generate content can be the best and try to replace human expertise but the content it produces cannot replace the pure uniqueness. 

That’s why Google looks for content on a priority basis that shows an experience and uniqueness instead of content that is generated with AI that doesn’t show any uniqueness. 

 

But

 

How to show experience in the content?

Showing experience in the content is a technical task but not impossible. 

The best and easiest way to show your experience in the content is to make and put a high-quality video related to your work and embed it before the content.

For deep understanding, let’s take an example of the following.

Type “How to Find a Wall Stud” in the Google search bar and you will get bhg.com in the third position on the first page of Google.  

As you can see in the image below, they have shown their experience at the start of the article by placing a well-scripted video that shows their real experience in the relevant field.

Placing a well-scripted and full-of-experience video is just to show people how much you are an experienced guy in the relevant field. 

 

Remember, Google can read your video too. Not just the content. 

 

Free Tip: Embedding video can also improve your bounce rate too. 

 

Expertise

Google quality raters acknowledge how much effort, dedication, and efficiency is invested while writing the subject and by whom. 

The expertise of the author depends on the type of content. 

For example, if the article is about health, then the author should have expertise in health. If the article is about finance, then the author should have expertise in finance. 

Mentioning the education, certifications, skills, and career of the author can perform like “Four days of moonlight then dark night”.

 

But

 

How to show expertise in the content?

The best way to show expertise to the Search quality raters is to clearly define the author’s education, certification, experience, and career in the specific subject or field by adding them to the website. 

If a user is searching for medical advice, an author will be viewed first as an expert reference. To understand this concept, again let’s take the example of bhg.com

In this picture, you can see that the website has mentioned the author.

And, by clicking on the name of the author, Kamron Sanders.

We will get the page mentioned below.

Now, if you take a glance at the author’s page, it is clear that the author has experience in the construction industry and the article is also related to the construction industry. Right!

Now let’s move on…

 

Authoritativeness

Authoritativeness can be defined as “your repo among the specialists and leaders related to your niche”. 

In more simple words, you can say the popularity of your brand among the people.

If you’re someone’s ideal or people are looking at you as “you are a leader or an expert” then surely you’re the one who has authority. 

Again, let’s take an example for understanding this point. 

Do you know the above guy?

Yes. Right. He is Mr. Neil Patel (Yes. you’re again right. he is the best SEO guru)?

Neil Patel has a very good authority score among the SEO gurus. Not among the health gurus.

Well, the Online Digital Marketers know well, who he is and what his authority in the Digital Marketing industry is. 

There are others too such as MOZ, social media examiners, search engine journals, etc.

 

Coming Soon: How to Build Authority?

 

Trustworthiness

It is a very essential part of the Google E-E-A-T guidelines. 

If somebody trusts you it means you are something for him/her. 

While writing content, make sure that your information is 100% correct and that you are using authentic and trustworthy resources. Not only this but as we’ve discussed above you should have expertise and experience in the subject matter.

Note that do not hide content behind any ad you place on your web page as it irritates the readers.

 

First me, then others.

These cautions were about the website that contains blog posts or service pages.

 

Now, let’s talk about an e-commerce store. 

According to the Google E-E-A-T guidelines and search quality raters, check out pages having insecure connections are not able to be trusted or are untrustworthy.

Again, let’s take an example of a trustworthy checkout page. 

In the above image, the company through the checkout page is gaining the trust of their customer by mentioning the text “All transactions are secure and encrypted.” 

By doing the same, you can also build your trust in the e-commerce industry.

 

Conclusion

Following E-E-A-T guidelines are very important.

Trust me, once you master the above-mentioned E-E-A-T guidelines, no one can get your position in Google’s Top ranking.

And, if you’re in search of any shortcut or a smart way to master E-E-A-T guidelines, trust me, no shortcuts, and no smart ways are going to work.

It is crystal clear that you cannot gain experience, expertise, authority, and trust until you spend years and do very hard work.

It will take time but you have to hold your patience. 

 

FAQ’s

Does E-E-A-T can help in SEO ranking?

Yes, It can. Writing high-quality content according to the Google E-E-A-T guidelines can help you achieve top ranking in Google search results.

 

How do I know, my content is according to the E-E-A-T guidelines?

For knowing, how you can know that your content is according to the E-E-A-T guidelines, you have to deeply go through the Google Search Quality Evaluators Guidelines. 

 

Where I can get Google Search Quality Evaluators Guidelines?

You don’t have to worry about it. Click this link and you’ll be redirected to the Google Search Quality Evaluators Guidelines.

And in the last, I want to say, If you’ve liked my content, then surely, I can provide you my content marketing service that will be based on deep research, fact checked and with trustable resources.

Explore my other IT services I am providing in my Company.

 

About Author

Syed Abbas Ali is the best SEO guy plus content writing expert with 8 years of experience and has achieved about 95% of SEO goals in his career.